According to Hilton Worldwide, the Curio brand was created for travelers who seek local discovery and authentic experiences. It will be a carefully selected, global collection of distinctive four to five star hotels. Each Curio hotel will be different from the next, with individuality being a common thread with Hilton name behind every location.
“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher J. Nassetta, president and CEO of Hilton Worldwide.
Jim Holthouser, executive vice president, global brands, Hilton Worldwide, said, “Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline.”
The first hotel to open will be SLS Las Vegas, owned and operated by SBE and located on the northern end of the Las Vegas Strip at the site of the former Sahara Hotel & Resort. The hotel and casino will open following a three-year, $415 million renovation, which includes the total redevelopment of three existing Sahara towers. The hotel will feature a mixed-use resort and casino with more than 1,620 guest rooms and suites, 30,000 square feet of flexible meeting space and a collection of SBE’s acclaimed dining and nightlife brands.
Additional Details for Planned Curio Hotels
Originally opened in 1924, The Sam Houston Hotel is listed on the National Register of Historic Places. For 90 years, “The Sam” has treated guests to an authentic Texas hospitality experience in downtown Houston. American Liberty Hospitality will maintain management of the hotel when it joins the brand later this year.
Located near the Mount Rushmore National Memorial, Hotel Alex Johnson is also on the National Register of Historic Places and has been a well-known fixture in downtown Rapid City since 1928. Prior to joining Curio next year, the hotel will update its guest rooms, public areas and meeting rooms as part of a multi-million dollar renovation. Hotel Alex Johnson is owned by Cortez LLC, and operated by Isis Hospitality LLC.
Owned and operated by Wintergreen Hospitality, The Franklin Hotel is located in downtown Chapel Hill, one block from the University of North Carolina campus. It is expected to join the brand in late 2014.
Construction is planned to begin in early 2015 on a hotel development by The Widewaters Group Inc., in downtown Portland, Ore. The hotel is anticipated to debut as part of the collection in late 2016.
As members of the Hilton Worldwide portfolio, Curio hotels will offer guests the benefits of Hilton HHonors.
Curio isn’t the only news to expect from Hilton. The hotel company says it will announce another “unique concept” later this year.